Jory Serota, LMT, NKT, AYI

NeuroKinetic Therapy, Massage Therapy

Jory Serota is the founder of Applied Yoga® and has taught internationally since 2010. He is a pioneer in establishing the link between yoga, physical therapy, personal training and massage. With over 20 years of experience in kinesiology and various movement disciplines, Jory provides a unique and effective approach to yoga and therapy.


Jory is a graduate of the Florida school of massage and is a NeuroKinetic Therapy Instructor. He has trained thousands of therapists and has become an influential figure in shifting the movement and therapy paradigm. He has a unique ability to make complex biomechanical information accessible to anyone and help transform people’s pain, dysfunction and injury.


Jory worked for 6 years on the professional tennis circuit helping players recover from injury. Since completing his time on the tour he has traveled the world and taught both yoga and bodywork. His mission is to help people eliminate pain, optimize movement potential and support the spiritual well-being of his clients.

Jory weaves his understanding of Motor Control and NeuroKinetic Therapy into all his bodywork treatments.  He assesses tissue functionality and joint mobility in every session.   He then uses the appropriate release techniques to eliminate pain and optimize movement capability. Jory will also draw on his vast movement background to show you exercises you can do to aid in your recovery.

Jory Serota at Woodstock Healing Arts


NeuroKinetic Therapy, Massage Therapy

Jory is the best therapist I have found on the tour. No matter what my ailment has been he has been able to find a solution and get me back on the court. He has helped my back, shoulder and hips countless times. Jory is passionate about what he does and I feel so grateful to have found him. - Travis Rettenmaeir, Professional Tennis player
I tried many different therapists and doctors who were unable to resolve my back pain before I
found Jory. He was immediately able to identify the issue, provide instant relief and give me
exercises to do so my pain has not come back. - Ally Sievers: Graphic Designer